Looking for Value
With all the hype about freelancers, many small business owners rush to marketplaces to have blogs written on the cheap.
I’ve talked to many business owners about this. Do you know what they say?
They say that they truly believed they could make BIG returns from content bought with what amounts to pennies. Believe me, before we go any further, I wholeheartedly agree that we should always be on the lookout for ways we can save money. But when it comes to making real-world returns, we have to be honest with ourselves.
Do we really believe that we can make x6 ROI from a single blog post written by an amateur writer from New Delhi? Now, I know what you’re thing; there are great writers everywhere – and it’s TRUE. However, it’s like all things of value: You still actually have to find it.
A wise man once said about friendship, “And even I know that ain’t something you can find just around the corner.” Gump, Forest July 6, 1994.
And it’s the same thing when it comes to finding great writers.
Because the fact of the matter is, New Delhi or New York, if the vendor is charging dimes, you’re getting nickels in return.
The Truth of the Matter
The truth of the matter is this; yes, you can find great writers. The more “great” writers you find, however, the lower the odds you will continue finding them at the rate of growth you’re looking for.
This is where a blog writing service comes in.
A high-quality blog writing service should have many things going for it. Least of which, are consistent quality with every order placed regardless of the size, and thorough editing for blog posts that are flawless.
Freelance marketplaces simply do not, and cannot, offer these things. This is because the vast, vast majority are amateur blog writers at best. The handful of bloggers that charge an obscene amount of money (I know you’ve seen them) usually turn out pretty, well…mediocre.
This is because, to quote a great man, “Peace has cost you your strength, victory has defeated you”. Bane July 20, 2012.
You see, once a writer gains traffic and has a client list and they feel they have job security, oftentimes, they begin to believe their own hype. They begin to believe they can do no wrong, that to ensure this steady run of “no complaints”, they tend to start playing it very safe. Soon, the pazazz is gone from their writing and the imagination has left the head of their pen (digital computer pixel, but so what).
OK, maybe that was a little dramatic, but that’s the point! The truth of the matter is simple: A blog writing service overs writer management, we keep things new and exciting for our writers to prevent fatigue, and we always keep the passion in the pen (Ok, OK, I’ll stop).
A Blog Writing Service Should Offer Great Service
A blog writing service like Textworkers, for example, have writers that work as a team and have fantastic relationships with management. We take each project and plan them from the ground up if needed. We do this at no extra charge because that is how we get the ball rolling. The sooner we have a strategy, the faster we can get the blog posts into production.
Next, your complimentary account manager will select the best US blog writer or blogging team, to write your SEO blog posts.
Once the writing is complete, your blog posts are then professionally copy-edited, scored for quality, and checked for any unintentional plagiarism. Once it passes our stringent Quality Control (QC), the content is then delivered to you for review. If you ever need any changes, you simply let your account manager know, and he or she will take care of it right away.
While I cannot speak for all blog writing services, due to each having a unique business model, I can say that if consistent quality is what you need, if having the ability to boost your content marketing strategy at the drop of a hat, if having someone manage the entire thing for you, then perhaps a blog writing service is for you.