The Difference Between a
Blog and an Article
Articles are written with a professional voice from a second or third person perspective. Articles include hyperlinks to reputable sources to back any claims made. Articles are written from an unbiased standpoint to primarily educate the reader, providing them with facts.
Blog posts are generally conversational and written in a first or second person perspective. Blog posts can have opinions and can be promotional or sales-driven. Blogs are great for facilitating engagement and reader participation such as social sharing and follower building.