10 Ways Blogs Help Your Company
Blogging is the future of success online and is becoming a must-have in the current world of online business. Most businesses, regardless of size, will maintain a regular blog that provides insight into their industry, product, or service. It could contain useful articles that complement their line of work and help to explain what they do and how they do it. For example, a food manufacturer might list useful recipes that customers can use in conjunction with their products. If you don’t currently have a regularly updated blog, these 10 reasons will show you why you should, and how you could be missing out.
1. Increased traffic to your website
A blog is an additional section of your website that will help increase the number of visitors you accumulate. Customers will follow your blog, and this, in turn, will fuel their inspiration and curiosity. They will then be more inclined to continue through to your website to see what products and services you have to offer. This, in turn, will increase your customer base and revenue. If you successfully link build and promote your blog in the right places, the possibilities to drive up your website traffic increase drastically.
2. Creates a sense of community
Once a user reads a blog, they often become invested in it and want to continue reading. They become part of your community and develop a deeper bond with your business. Regular blogs will create a community of dedicated followers that continue to return to your website to catch up on your latest articles. A sense of community is often lacking in today’s business world and customer loyalty is hard to find. A quality blog can renew that sense of loyalty and help you build a community full of repeat customers. You should always be willing to learn as much as you can about the importance of developing better content for your customers.
3. Strengthens your brand identity
A blog can help greatly improve your brand. Your brand provides your business with an identity. Customers create associations with the brand of a company and come to recognize certain traits and recurring features. For example, a certain color scheme or company logo might invoke certain reactions or associations. A blog can act in this manner – the general public will see your blog and the content, style, and theme will become an integral part of your brand and identity.
4. Shows that your business is knowledgeable
Customers like to be reassured that your business has an infallible knowledge of its products or services. Would you want to make a purchase from a business that shows little to no understanding of its core products? A blog can be used to promote your knowledge and show that you care about your business and are truly invested in its development. “How to” articles, or articles that compliment and explain your products are fantastic ways to show your professionalism.
5. A blog can be used to facilitate Social Media content
Social Media can often prove difficult to maintain. How do you create interesting and fresh content on a regular basis? How can you engage your users and provide them with worthwhile content? A blog can actually provide an outlet for your Social Media pages. Consider posting your blog articles on Facebook and Twitter and providing links back to your website. This can help your content creation, and also improve your traffic.
6. Provides an outlet for customer interaction
Customer interaction is often lacking in today’s modern business world. Online shopping is straightforward and customers can order products without ever communicating with an actual sales representative. A blog can provide an outlet where your customers can make meaningful interactions with each other, and with your business. Comments sections on blog articles are often full of useful feedback that you can use to improve your businesses services and products.
7. Acts as a cost-effective form of marketing
Gaining meaningful exposure can be difficult for small businesses, and creating a blog is often a relatively inexpensive solution. When compared to traditional forms of marketing such as TV commercials, billboards, and radio spots, a blog wins hands down. Blogs are a simple way of advertising, among many other things, and the upkeep involved is minimal. Furthermore, the potential reach and exposure that a blog can provide far outweigh the relative expense.
8. Helps you learn more about your own business
In the world of business, it is important to keep your skills and knowledge up to date. Technologies and practices are often changing at a fast pace, so it is all too easy to fall behind. A blog can actually help you maintain a strong level of knowledge within your own industry while helping you to learn things that you may have not previously understood about your operations.
9. Provide you with a competitive edge
In today’s modern business climate, you may be competing with a whole host of other businesses for customers. How can you gain a competitive edge? What can you offer that other competitors cannot? Any little edge that you can gain should be jumped on right away, believe me. A blog can serve as a competitive tool. If you maintain a business blog, you can provide a greater amount of information and value to your customers.
10. Improve your SEO ratings
There are a great many advantages to having a blog section on your website, and SEO is definitely one of them. SEO (Search Engine Optimization) will affect how your website is displayed on search engines such as Google and Bing. If you have a strong level of natural SEO, your website will appear higher up in search engine indexes or search rankings. A blog can contribute to your SEO rankings and help improve your exposure. Search Engines use complex algorithms to calculate rankings and also consider factors such as page activity, how often content is updated, and how relevant content is to your business.
This is why a blog is so useful; it provides regularly updated content that is highly relevant and complementary to your business. As you see, a blog is a potent marketing tool when you leverage its full potential. It is important to maintain it, as well. Lapses in publishing shows search engines that your website is not very active, which is a ranking factor. Publishing premium blogs on a weekly basis provides the most benefit in regards to search ranking, driving traffic, and your sales.